(extract from The Presentation Secrets of Steve Jobs, by Carmine Gallo, Mc-Graw Hill Companies, 2010)
What is the one big idea you want to leave with your audience?
2. Passion Statement
Aristotle, the father of public speaking, believed that successful speakers must have “pathos”, or passion for their subject.
Spend a few minutes developing a passion statement by filling in the following sentences: “I’m excited about this product (company initiative, feature, etc.) because it ___________.” Once you have identified the passion statement, don’t be bashful – share it.
3. Three Key Messages
Write out the three messages you want your audience to receive. Each of the key messages will be followed by supporting points.
4. Metaphors and Analogies
Decide on which rhetorical devices will make your narrative more engaging. According to Aristotle, metaphor is “the most important thing by far”.
Challenge yourself to break away from what your audience expects.
Analogies are close cousins of metaphors and also are very effective. An analogy is a comparison between two different things in order to highlight some area of similarity.
Does your product lend itself to a demonstration? If so, script it into the presentation. Your audience wants to see, touch and experience your product or service. Bring it to life.
Whether it’s an artist or an industry partner like the CEOs of Intel, Fox or Sony, Jobs often shares the stage with people who contribute to Apple’s success.
7. Customer Evidence and Third- Party Endorsements
Incorporate customer evidence into your pitch. Including a quote is simple enough, but try going one step further by recording a short testimonial and embedding the video on your site and in your presentation.
8. Video Clips
Video is a terrific tool for even the most nontechnical of presentations. Keep in mind that the average viewed clip on YouTube is 2.5 minutes.
9. Flip Charts, Props and Show-And-Tell
There are three types of learners: Visual (the majority of people fall into this category), auditory (listeners) and kinaesthetic (people who like to feel and touch).
A presentation should comprise more than just slides. Use white board, flip charts, or the high-tech flip chart. Bring “props” such as physical products for people to see, use and touch.
Slides don’t tell stories; you do. Slides complement the story.
For further information on NoLimits Leadership Programmes and other services, contact:
Sandra Lai, email@example.com, phone: +65 6232 246.