Here is an idea that innovation has two components:
Timing and Execution.
Timing is about an idea whose time has come, or simply defining what to do in the most effective way possible at the right time. You can do the right thing at the wrong time and it won’t work, ask anyone who invested in real estate in 2007 and early 2008. We are currently in an economic winter, what worked in the last economic season will not work now. Also, what created the current climate is a certain set of behaviours and now is the time to consider and engage in alternative behaviours, both to recover and to live a different future.
Execution is about doing something and ideally doing something different. If you do what you have always done, you will get what you have always got. We may intellectually know what we need to do, what will determine both whether we do it and how we do it, are the values and beliefs we hold individually and those we subscribe to as a group, team or organisation.